Ed #13 Balance

Transportation: part of the sustainability equation

Another key issue in using paper is logistics. Transporting goods, especially heavy products like paper, requires significant amounts of energy, which should be factored into your sustainability decisions. Using a recycled paper is good, but not if it has to be transported halfway around the world. A typical ocean-borne container ship produces 1,190 lbs. of CO2 to transport one ton of cargo 7,000 miles.5

12% of all CO2 emissions in the U.S. come from aircraft.

To be truly responsible, you should be looking at every aspect of the transportation associated with your project, from paper shipments and distribution to photo shoots and press OKs. Keep in mind that aircraft account for about 12 percent of all CO2 emissions in the United States, and ocean-borne ships are responsible for approximately three percent of all emissions worldwide.6

5 Philip White, Okala Manual
6 http://www.biologicaldiversity.org

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Term Of The Day

Variable Data Printing (VDP)

Digital printing technology that enables elements such as text, graphics, charts and graphs, and imagery to be changed from one printed piece to the next without slowing or stopping the press. Leverages data on recipients, enabling mass cust-omization to each individual or household in large runs, as opposed to mass-production of one version. Also known as Variable Input Printing (VIP). More terms »