Ed #2 Quadtones

What to Watch Out For

While it’s easy to create an interesting, great looking image on screen, remember, it’s the printed color that counts. Unfortunately, the way monitors display color and the way color is printed by a press are very different, so what you see on screen may not be what you get on press. The resolution of the image on press–the fineness of the screen that is used–and the brightness and surface of the paper have a big impact on the appearance of the printed image too.

There are other issues as well, including the distracting moiré patterns caused by improperly aligned halftone screens. You can’t see them on your monitor, but they can cause big problems on press, which is why you may find yourself wishing that two moirés never come.

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Term Of The Day

Variable Data Printing (VDP)

Digital printing technology that enables elements such as text, graphics, charts and graphs, and imagery to be changed from one printed piece to the next without slowing or stopping the press. Leverages data on recipients, enabling mass cust-omization to each individual or household in large runs, as opposed to mass-production of one version. Also known as Variable Input Printing (VIP). More terms »