• CMYK Abbreviation for cyan, magenta, yellow …more »

    Abbreviation for cyan, magenta, yellow and black—the four colors used in most color commercial printing. When printed using transparent inks, the three subtractive primaries—cyan, magenta and yellow—act as individual filters to transmit and absorb light reflected from the surface of the paper to create the colors seen by the eye. Intermediate colors—colors other than the subtractive primaries—are formed by laying one film of ink over another. Black is added to enhance the depth and extend the tonal range of all hues.

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Term Of The Day

Variable Data Printing (VDP)

Digital printing technology that enables elements such as text, graphics, charts and graphs, and imagery to be changed from one printed piece to the next without slowing or stopping the press. Leverages data on recipients, enabling mass cust-omization to each individual or household in large runs, as opposed to mass-production of one version. Also known as Variable Input Printing (VIP). More terms »