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Term Of The Day

Variable Data Printing (VDP)

Digital printing technology that enables elements such as text, graphics, charts and graphs, and imagery to be changed from one printed piece to the next without slowing or stopping the press. Leverages data on recipients, enabling mass cust-omization to each individual or household in large runs, as opposed to mass-production of one version. Also known as Variable Input Printing (VIP). More terms »

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