Ed #8 > examples
Hello neighbor
A roofing company builds business by showcasing the work it performed on a house near yours. Variable data printing makes it easy to change the images that appear.
Putting a different picture in the layout is as easy as moving an electronic file. A limited number of copies — just enough hang tags for a few square blocks — can be run off easily. And response rates are much higher than they are with conventional solicitations.
Keeping the copy simple and unobtrusive is best: getting too personalized is perceived as getting too personal.
More info:
Image Credit: Howard Bjornson