Ed #6 > text

Overview

While Ed would never be one to question the power of ink on paper, some of the most exciting things that can happen to a print project take place away from the press. Off-press finishing techniques, including die-cutting, laminating, embossing and foil stamping, can bedazzle the eye and excite other senses. Package designers have long recognized the power of such techniques, as a walk past any cosmetics counter will show. But their value isn’t limited to pushing perfumes. Applied properly, the same enhancements can help your project make a bigger impact—and create a positive image. So maybe it’s time to schedule a stop at the finisher and take a new look at two of the most popular improvements: embossing and foil stamping.