Ed #16 Digital Possibilities

More than technology. Awareness and acceptance.

Without a doubt, the pace of technology advancement is continuing. Digital printing is going to continue to get better and faster, with more capabilities. But the powerful potential of digital printing will not be realized because of incredible new, whiz-bang technologies. No. It will be driven by the increased awareness of the medium and its acceptance as a conduit for highly creative, effective strategies to get the word out and connect with potential buyers.

There is still a significant knowledge gap among creatives and marketers, but it’s steadily shrinking. Fewer and fewer are seeing digital printing as a compromise that could damage brand equity. More and more are seeing it as the huge opportunity it is.

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