Ed #14 Getting Personal

Marketing comes full circle.

Social media represents an exciting opportunity to truly get to know your customers. To reach them wherever they prefer to get their information. To help focus marketing communications on who’s most interested in buying what you sell. To eliminate waste and increase return on investment.

Come to think of it, we have come full circle.Thanks to these new media and technologies, we can get personal again. Generations ago, people bought everything in their local neighborhoods from merchants who knew them on a first-name basis. Sellers then knew each buyer’s preferences. They really cared about what their customers thought because they heard about it on a daily basis.

The jingle of a shop door opening has been replaced by the chime of an arriving email or text message. With a balanced mix of new and traditional media, marketers everywhere are seeing the huge potential to get personal—with millions.

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