Text
- Overview
- Change is here. It’s big, it’s fast, and it’s accelerating.
- Social media is changing the face of marketing.
- But wait—surprise—direct mail is alive and well.
- Direct mail, 2010—myths and trends.
- New technology—turning opportunity into reality.
- Social and digital media go to school
- Printing gets personal.
- It’s all about the mix.
- Marketing comes full circle.
Charts
Ed #14 Getting Personal
Regime change?
Rapid growth of social media signals a new battlefield for the hearts and minds of consumers. Traditional media take note: According to the Nielsen Co. research firm, social media use grew by 24 percent between April 2009 and April 2010, with about 75 percent of all Internet users visiting a social network or blog. Leading the way is Facebook. Membership of the popular site has grown from fewer than 200 million to nearly 500 million in a year’s time, possibly signaling a change in the most-used online search brands. Sources: Social Media Examiner
