Ed #14 Getting Personal

Regime change?

Rapid growth of social media signals a new battlefield for the hearts and minds of consumers. Traditional media take note: According to the Nielsen Co. research firm, social media use grew by 24 percent between April 2009 and April 2010, with about 75 percent of all Internet users visiting a social network or blog. Leading the way is Facebook. Membership of the popular site has grown from fewer than 200 million to nearly 500 million in a year’s time, possibly signaling a change in the most-used online search brands. Sources: Social Media Examiner