Luna Kombucha: Big idea, small distribution.

Have you heard of kombucha? It’s a fermented tea. The taste: slightly sweet, with carbonation like champagne. It’s a non-pasteurized beverage with natural probiotic qualities brought about by yeast and cultures used in fermentation. Michael Iannarino discovered kombucha as a benefit to his own health—and it led to him creating Luna Kombucha, his own brand, brewed and distributed locally in the Columbus, Ohio, area.

Luna’s flavors are strikingly unique, with names like Blue-Eyed Lola and Thyone Flaming Mango, and produced in small, 600-bottle batches. A perfect scenario for digital printing.

The designer worked with the printer to develop a label configuration that could accommodate two different package sizes and quickly accept a new design for flavors as they’re developed. “Their suggestions saved significant costs immediately,” says Iannarino. “That enabled us to return to printing on a premium silver paper we had previously moved away from because of the expense.”

“We’re able to turn around a new label very quickly,” says Andrew Boyd of Blue Label Digital Printing. “Much faster than flexographic, which isn’t cost effective here anyway because of the small quantities. And the print quality is excellent. Vivid colors, perfect registration.”

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Ed #16 Digital Possibilities