Hello neighbor

A roofing company builds business by showcasing the work it performed on a house near yours. Variable data printing makes it easy to change the images that appear.

Putting a different picture in the layout is as easy as moving an electronic file. A limited number of copies — just enough hang tags for a few square blocks — can be run off easily. And response rates are much higher than they are with conventional solicitations.

Keeping the copy simple and unobtrusive is best: getting too personalized is perceived as getting too personal.

More info:

Variable Data Printing »

Ed #8 Digital Variables

Image Credit: Howard Bjornson