Special effects.

Microembossed foils, combined with four-color printing, are often seen on books, games and other products that must compete for the attention of shoppers.

Embossing starts with a metal relief die, a matching counter die and an embossing press. Paper is placed between the die and the counter, heat and pressure are applied, and the type or design is pressed into the stock.

A foil carried by a polyester film is placed between a heated die and the paper. When the die presses against the film, the heat releases the foil coat from the carrier and binds it to the surface of the paper.

More info:

Foil + Embossing »
The Process »

Ed #6 Embossing / Foil Stamping

Image Credit: Marc Gabbana