• Augmented Reality (AR) AR technologies join the real …more »

    AR technologies join the real and virtual worlds, providing a computer-modified view of reality to enhance clarity or interest. Increasingly used in marketing with its ability to add interactivity and show products from different views and in a variety of settings. QR codes enable use of augmented reality to increase the effectiveness of print communications.

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Term Of The Day


Short for application software. Typically available for rapid download to add functionality to smartphones, computers and other devices. More terms »