Basic dry-toner technology charges images onto belts or plates, which transfer them to paper.

Basic dry-toner technology charges images onto belts or plates, which transfer them to paper.

The traditional measure of the price of a direct mail marketing project, gained by dividing the number of pieces printed by the total cost of printing it.

The true measure of the success of a direct mail marketing campaign, gained by dividing the total cost of the project by the number of sales, leads or contacts that the campaign generates.

Also known as digital imaging (DI). Digital offset presses work like a standard sheetfed offset press, with the difference that pre-mounted plates are imaged right on the press.

Printing on both sides of the substrate during one pass through the press.

A fully digital liquid-toner printing system that enables every element to be varied as required.

Personal and commercial printing devices that spray droplets of black or process-color liquid ink onto the sheet to reproduce the image.

A process through which a business identifies its individual customers, differentiates among those individuals, interacts with customers and records responses, and customizes communications for individual consumers

Also known as customization: creating a document by varying the text, graphics and layout to attract the attention and meet the needs of an individual customer.

Dry-toner printing systems that print process colors (CMYK) at high speeds (up to 6,600 sheets per hour) and often combine printing with finishing.

The production of promotional materials using digital printing that allows for text and images to be changed based on information about the recipient stored in a database.

A type of variable data printing that prepares different versions of a promotion for different audiences, different market areas or other segments of the overall market.