Glossary By Issue
- Entire Glossary
- #16 Digital Possibilities
- #15 Interactive Print
- #14 Getting Personal
- #13 Balance
- #12 Standards
- #11 Print It
- #10 Prepress
- #9 Understanding Ink
- #8 Digital Variables
- #7 Retouching
- #6 Embossing / Foil Stamping
- #5 Enhancing Color
- #4 Protective Covering
- #3 Stochastic / Conventional
- #2 Quadtones
- #1 Metallics
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Color Copier Basic dry-toner technology charges images …more »
Basic dry-toner technology charges images onto belts or plates, which transfer them to paper.
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Color Printer Basic dry-toner technology charges images …more »
Basic dry-toner technology charges images onto belts or plates, which transfer them to paper.
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Cost per Piece The traditional measure of the …more »
The traditional measure of the price of a direct mail marketing project, gained by dividing the number of pieces printed by the total cost of printing it.
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Cost per Response The true measure of the …more »
The true measure of the success of a direct mail marketing campaign, gained by dividing the total cost of the project by the number of sales, leads or contacts that the campaign generates.
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Digital Offset Also known as digital imaging …more »
Also known as digital imaging (DI). Digital offset presses work like a standard sheetfed offset press, with the difference that pre-mounted plates are imaged right on the press.
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Duplexing Printing on both sides of …more »
Printing on both sides of the substrate during one pass through the press.
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HP Indigo A fully digital liquid-toner printing …more »
A fully digital liquid-toner printing system that enables every element to be varied as required.
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Inkjet Personal and commercial printing devices …more »
Personal and commercial printing devices that spray droplets of black or process-color liquid ink onto the sheet to reproduce the image.
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One-to-One Marketing A process through which a …more »
A process through which a business identifies its individual customers, differentiates among those individuals, interacts with customers and records responses, and customizes communications for individual consumers
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Personalization Also known as customization: creating …more »
Also known as customization: creating a document by varying the text, graphics and layout to attract the attention and meet the needs of an individual customer.
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Production Color Laser Dry-toner printing systems that print …more »
Dry-toner printing systems that print process colors (CMYK) at high speeds (up to 6,600 sheets per hour) and often combine printing with finishing.
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Variable Data Printing The production of promotional materials …more »
The production of promotional materials using digital printing that allows for text and images to be changed based on information about the recipient stored in a database.
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Versioning A type of variable data …more »
A type of variable data printing that prepares different versions of a promotion for different audiences, different market areas or other segments of the overall market.