Glossary By Issue
- Entire Glossary
- #16 Digital Possibilities
- #15 Interactive Print
- #14 Getting Personal
- #13 Balance
- #12 Standards
- #11 Print It
- #10 Prepress
- #9 Understanding Ink
- #8 Digital Variables
- #7 Retouching
- #6 Embossing / Foil Stamping
- #5 Enhancing Color
- #4 Protective Covering
- #3 Stochastic / Conventional
- #2 Quadtones
- #1 Metallics
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Data mining The increasingly sophisticated practice of …more »
The increasingly sophisticated practice of gathering, analyzing and identifying patterns in data to create advantage. Used in marketing to better define and develop a deeper understanding of target audiences for increased efficiency and effectiveness. Explosion of e-commerce and social media have exponentially increased the amount and depth of data available to marketers.
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