• Data mining The increasingly sophisticated practice of …more »

    The increasingly sophisticated practice of gathering, analyzing and identifying patterns in data to create advantage. Used in marketing to better define and develop a deeper understanding of target audiences for increased efficiency and effectiveness. Explosion of e-commerce and social media have exponentially increased the amount and depth of data available to marketers.

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Short for application software. Typically available for rapid download to add functionality to smartphones, computers and other devices. More terms »