Glossary By Issue
- Entire Glossary
- #16 Digital Possibilities
- #15 Interactive Print
- #14 Getting Personal
- #13 Balance
- #12 Standards
- #11 Print It
- #10 Prepress
- #9 Understanding Ink
- #8 Digital Variables
- #7 Retouching
- #6 Embossing / Foil Stamping
- #5 Enhancing Color
- #4 Protective Covering
- #3 Stochastic / Conventional
- #2 Quadtones
- #1 Metallics
-
One-to-One Marketing A process through which a …more »
A process through which a business identifies its individual customers, differentiates among those individuals, interacts with customers and records responses, and customizes communications for individual consumers