Social Media

A broad term for various Web-based means for connecting individual users with other users, sharing views and conveying information. Popular social media sites include Facebook, MySpace and LinkedIn, used for social and professional networking; Yelp, a site for local search, user reviews and other content; Twitter, for sending and reading short text-based messages called “tweets;” and YouTube, a file-sharing website for posting and viewing video content. Businesses are increasingly using social media to increase the effectiveness of traditional marketing media by helping them understand, learn from and communicate with consumers and potential customers.